Continuous innovation inspired by the belief that 'Better Starts Now', Citizen and its evolving mechanics has seen a truly fantastic collection of Citizen Eco-Drive watches released. Including the Citizen Satellite Wave, Citizen Red Arrows, Citizen Promaster and Citizen L, all powered by Citizen Eco-Drive powered by artificial and natural light, never needing a battery.

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‘Better Starts Now’ is what the Citizen Watch brand advocates. A continued journey towards excellence in timekeeping which has seen the Citizen brand grow over the past 100 years. Innovation in technology has seen Citizen become synonymous with renewing watch technologies. This includes the following revolutionary steps in technology and branding:

Super-Titanium: Citizen launch the first watch using solid light-weight titanium. Made using Citizen branded surface hardening tech Duratect to craft solid titanium, making the first of the ‘Super-Titanium’ Collection. This makes ‘Super-Titanium’ 5 times harder than stainless steel, without losing any of the comfort and 40% lighter.

Eco-Drive: The creation of the Citizen Eco-Drive, world first light powered analog-quartz watch that runs using only a light powered source, no batteries required. Such a step has seen the Citizen Eco-Drive watch become the first watch to qualify for the Eco Mark, managed by the Japan Environment Association, winning great acclaim in Japan. Citizen Eco-Drive watches are available for both Men and Ladies.

Atomic Timekeeping: A signal is attained from the Atomic clock, gathering the precise day, date, time accurate to every 100,000 years using radio waves. This is gained over night which automatically updates your watch, which synchronises perfectly with all Citizen Technologies.

GPS Timekeeping: Citizen have combined their most incredible technologies to allow their Citizen Satellite GPS watches to attain the time and date from satellites orbiting 20,000 kilometres above the Earth. Conventional and ground-breaking time is attained across 40 of the UTC time zones across the globe, easily synchronising and perfect for those on the move.

Commercial partnerships has seen Citizen combine with some of the leading brands across the world, joining those who share their own beliefs and values based on high precision performance, skill and passion. This has seen the release of the Citizen Red Arrows Collection, the Citizen Marine Commando Collection and more recently the Citizen Marvel and Citizen Disney Collection following their recent alliance with Disney.

Such a strive for accomplishing better has made Citizens history such an evolution in watch making, it’s incredibly exciting to see what the future brings for the Citizen brand.

All Citizen Watches come with a 5 year guarantee and Citizen Presentation Box. Watch Shed offers a quality hand-picked selection of both Men's Citizen and Ladies Citizen, with a constantly growing collection of timepieces to choose from